Looks at the history of advertising, from the good to the bad to the ugly. Including chapters with prescriptions for building a career in advertising, this work features a real-world look at the day-to-day operations of ad agencies. It explores the Whipple phenomenon, examining why bad ads sometimes work, and why great ads sometimes fail.
ISBN 9780471281399
Condition USED
Publisher WILEY
Artist / Author Luke Sullivan
Shipping Weight 0.3000kg
Type books
Format Paperback

Be The First To Review This Product!

Help other The Maleny Bookshop users shop smarter by writing reviews for products you have purchased.

Write a product review

More From This Category