Whereas most sales call reluctance programs address having a good opening script and handling objections, in Carpe Phonum, Tammy Stanley reveals the critical player that is rarely ever spoken of in the sales arena. Indeed this critical player is so seldom mentioned that most sales professionals don't have the slightest idea how to deal with it. Because of that, they fail day after to day to make most or any of the sales calls that they actually desire to make, in order to move their sales business forward. Stanley maintains that this critical player in the sales world is the voice inside each and every sales person's own head. The voice that continually suggests you wait until later to make your prospecting calls is deceiving you, but in Carpe Phonum, you'll learn how to get past that deception and do what you really do want to do.