This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do:

· What does it take to succeed as a coach? How long does it take?

· Why it matters to get practice clients and where to find them

· Why is it so important to think like a buyer rather than like a seller?

· What can you charge?

· How do you make yourself distinctive in a crowded market?

· What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time?

· How can you exploit social media?